A Quiet Year, So Far

A Quiet Year, So Far

 

For most UK domestic movers, business has been slow this year. The reasons are not entirely clear, but there seems to be too little interest in moving home, so not enough work to keep us all busy. We can only guess at the cause of this downturn, but most guesses involve the word “Brexit”.

There are many factors that can impact the removals industry, from the general “feel good factor” of the country, to property price volatility, fears about income security, or even stagnation in household incomes.

Whatever the current negative impact is, it will pass. So the trick is to avoid taking action that we later regret.

One such action is price-dropping. It may be tempting to drop prices in order to secure work, but the long-term damage can be devastating not only for the company in question, but for the whole industry.

There was a time when prices were governed by supply and demand. A typical house move was cheaper in October than in August, but with so many websites telling the public what they should expect to pay, putting prices back up when the quiet period subsides is becoming increasingly difficult.

We frequently hear of movers offering prices that barely cover the cost of labour and fuel. Though this may enable them to pay the wages at the end of the week, it doesn’t contribute toward static overheads, advertising, insurance, maintenance and an abundance of other expenses.

Another typical panic decision is diverting the marketing budget away from the company website’s SEO and into the bulk purchase of cheap leads. This not only means the company website will lose visibility when the market improves, but it can lead to a huge increase in workload, (processing leads and surveyor visits) for little or no gain.

Cheap leads will generally have a very low conversion rate and usually come from websites that focus almost entirely on price. Unfortunately, by the time their worth becomes apparent, a lot of time has been wasted and, unless the office staff work for nothing, time is money.

There are good lead providers, but they’re not cheap. However, if the conversion rate is high and they focus on quality of service, they are definitely worth using.

 

 

Driver CPC Training

Hunts Training Services provides a wide range of training for the removals industry at their JAUPT approved CPC training centre in Redditch. They provide Periodic CPC driver training covering key CPC modules.

Visit www.cpctrainingcentre.co.uk for more information.

Drivers can check their CPC status, including how many training hours they have completed, on the official website. www.gov.uk/check-your-driver-cpc-periodic-training-hours.

 

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Address:

The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Twickenham,
TW1 1DG
Phone:0208 892 0369

Newsletter

COVID-19 Statement

Although there is no rule to prevent them from doing so, not all removals businesses are working during the Coronavirus measures advised by the Government.

Those that are working have been provided with clear guidelines by the Government and supported by AIM, with safe working procedures, specific documents and frequent information updates.

Removals firms

Removal firms are able to operate and should follow the latest government guidance on safer working. Where moves are carried out, social distancing should be followed.
Companies should ensure employees understand how to operate safely and communicate this to customers.

  • Removers should contact the household in advance to check that no member of the household is showing symptoms of coronavirus or self-isolating. If they are, works should be delayed.
  • They should also encourage households to ensure all internal doors are open and surfaces and possessions have been cleaned with household cleaning products prior to them entering the property.
  • No work should be carried out by a person who has coronavirus symptoms, however mild.
  • Removers should wash their hands on entering the property using separate towels of paper towels which need to be washed or disposed of safely after use.
  • Removers should seek to minimise contact with homeowners and remain 2 metres apart from householders at all times.
  • Removers should implement a buddy system and ensure that the same people work together when moving bulky items and furniture.
  • Removers should bring their own refreshments but you should ensure they have access to hand washing facilities, using separate towels or paper towels if possible,
    which should be washed or disposed of safely afterwards.

https://www.gov.uk/guidance/government-advice-on-home-moving-during-the-coronavirus-covid-19-outbreak