GDPR – Website Enquiries

GDPR  – Website Enquiries

Most movers have a website that they use to gather information about prospective customers. Whether this is by means of a simple enquiry form or a more detailed quote request form, the data gathered can be used to identify an individual, so it is subject to the General Data Protection Regulations that come into effect on May 25th 2018.

The new regulations are designed to protect the rights of individuals and to give them

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object;
  • the right not to be subject to automated decision-making including profiling.

We can no longer assume that just because someone filled in an online form with personal data and clicked the send button, that they gave their consent to store that data.

Businesses that rely on consent as their legal basis, will need explicit consent to collect and process personal data. Consent can be granted by ticking a box on the form, (the box must be unchecked by default) before sending the data. In addition, it should be made clear to the individual how their data will be used.

Companies will need a clearly defined data policy that states the legal basis under which data is collected and processed. The legal basis can be any of the following;

  1.  CONSENT – the individual has given their Consent to the processing of their Personal Data.
  2.  CONTRACTUAL – processing of Personal Data is necessary for the performance of a contract to which the individual is a party or for the Controller to take pre-contractual steps at the request of the individual.
  3.  LEGAL OBLIGATION – processing of Personal Data is necessary for compliance with a legal obligation to which the Controller is subject.
  4.  VITAL INTERESTS – processing of Personal Data is necessary to protect the vital interest of the individual or of another individual.
  5.  PUBLIC TASK – processing of Personal Data is necessary for the performance of a task carried out in the public interest or in the exercise of official authority.
  6.  LEGITIMATE INTERESTS – processing is necessary under the Legitimate Interests of the Controller or Third Party, unless these interests are overridden by the individual’s interests or fundamental rights.

Data controllers may choose a different Lawful Basis for different processing activities. The most appropriate Lawful Basis will depend on the Personal Data being processed and the purposes for processing.

For more information, visit www.eugdpr.org/gdpr-faqs.html

 

Mobile First 2018

Google is constantly changing the way it ranks websites. The changes are usually quite small, but every so often a major change shakes the SEO community. One such change is on its way.

In the UK, during March 2018, around half of all website traffic was from mobile devices. This number is steadily increasing, so it’s no surprise that Google search results will be adjusted to favour mobile-friendly websites.

Google’s plan for Mobile First Indexing has been in the pipeline for years but will be rolled out during 2018. Here are five Tips For Preparing For Mobile-First Indexing In 2018.

 

 

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