Movers & Storers Show | Google Update

The Movers & Storers Show

The Movers & Storers Show is totally independent and open to all movers, whether they are a member of a trade body or not.

This year, the show will be in Manchester on 21st & 22nd November. Of course, AIM will have a stand, as we have since we launched in 2013.

It’s free. You just need to register in advance, so your tickets can be sent to you.

Visit www.themoversandstorersshow.co.uk for more information and register for your free tickets.

 

Google Update

Over the last two weeks there have been many fluctuations in Google search results. Some movers would have found their websites doing better than usual, in terms of ranking, while others would have seen their position drop.

This is due to Google’s latest core algorithm update (August 2018).

Danny Sullivan (Google’s public search liaison) has assured the SEO world that the August update is not punitive but should encourage webmasters to do more of the “good stuff” rather than trying to fix something.

From this conversation snippet and other conversations in the SEO community, we can conclude that the long-standing belief that “content is king” still holds true.

Websites that have significantly more (useful) content appear to be doing much better, while sites that are doing nothing wrong, but have less quality content are pushed from the top spots.

If this proves to be an accurate analysis, then any website owner that has seen a drop in rankings will know what to do.

Generally, the most successful websites will have a large amount of useful content. They will have a fast load time, be mobile friendly and have some high-quality inbound links. There are many other factors that vary according to the type of website, but generally if the site is good for the end user, Google will want the site to be high in the rankings.

One basic principle of SEO that has not changed, (and probably never will) is that Google doesn’t care about website owners. Google cares about their users – the searchers. Google searchers want to see the best sites at the top of the search results and Google wants to deliver.

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Address:

The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Twickenham,
TW1 1DG
Phone:0208 892 0369

Newsletter

COVID 19 Statement

The partial lock-down in the UK has led to many movers wondering if they are required to temporarily shut down their business.

Before you make a decision, please consider the following.

The lock-down is aimed primarily at non-essential retail and leisure in an attempt to slow the spread of the virus.

Transport and freight are considered essential.

See https://www.gov.uk/government/publications/covid-19-guidance-on-freight-transport/covid-19-advice-for-the-freight-transport-industry

If you choose to continue working, there are a few steps you can take to reduce the risk of spreading the virus.

Follow the guidelines issued by the Government and instruct your staff to do likewise.

https://www.gov.uk/coronavirus

For domestic removals, clean all door handles and handrails, etc at both premises with an appropriate sanitiser.
Frequently clean all equipment (including vehicle cab interiors) with soap and water or a sanitiser.
Only send the minimum number of staff required (usually 2) to complete the job.
Request from the customer that they ask family and friends to stay away during the move.
Ask the customer to keep their distance during the move.
Don’t do home-visit surveys. Conduct surveys over the phone or by video call.

AIM believes that you should avoid all unnecessary work, but carry out essential work if possible.

AIM can’t and won’t tell you whether you should close your business. That is your decision.