Owning Your Data

Owning Your Data

The data you collect while running your business is a valuable commodity. A commodity is something that has intrinsic value and can therefore be sold and anything that has a resale value also has a risk of theft.

We don’t usually see our data in this way, because it isn’t tangible. We can’t pick it up and put it in a safe place to protect it. It can be stolen, damaged or manipulated without us noticing or it can be used by others without our consent, but because we still have it, we remain unaware of the infringement.

Business data is far more valuable than the information that is put into the computer system. It can be queried to provide important insights, which can be used to improve your business’s success rate. For example, it can show you which geographic areas provide the most work, how much customers are willing to pay in that area and what the conversion rates are. It can be used to identify weakness in performance, such as which vehicles have the worst maintenance to income ratio, or what type of job is more often under-priced.

Given the importance of your business data, it is vital that you have full control over who has access to it. This has become an issue in recent years, with the increase in data being stored remotely.

The rise of remote data storage is in part due to the introduction of the phrase, “stored in the Cloud”. Most users don’t consider what that means. The Cloud is merely a term used to describe remote data storage on a third party’s file servers. This practice is safe enough when the provider is a large corporation such as Microsoft or Google because they are under constant scrutiny from the public and various government bodies. They have no interest in the data of a small removals business.

The potential problem arises when the remote data storage is being provided by a business that could be tempted to use the data. In theory, an entrepreneur that provides cloud-based software and data storage for removals businesses, could analyse that data and use it to launch a new removals business in a particularly lucrative area, or increase the price of generated leads in high paying neighbourhoods. A more unscrupulous data storage provider could even intercept your paid leads and sell them to your competitors.

One of the top lead providers, Really Moving, is aware that this could be a problem, so have put measures in place to protect the leads. These measures include, (but are not limited to) secret shopper exercises to ensure the leads are only going to the intended recipients.

 

Travelodge Deal for AIM Members

Travelodge Business offers exclusive member benefits including:

  • 5% off all Flexible rate bookings for all AIM members.
  • A dedicated Account Manager
  • Track and control your company hotel expenditure with downloadable reports
  • Travelodge Business Account Card
  • Plus much more

AIM members should have already received an email from their account manager and can start benefitting from the deal immediately.

 

New Members for March 2019

ASD Harrison

ASD Harrison is family run business, based in Reigate. They offer the full range of removals services, including International and Commercial. View their profile page here.

 

 

Alpha Pro Removals

Alpha Pro Removals is based in London and provides Local, National, International and Commercial Moves. Visit their profile page for more information.

 

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The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Twickenham,
TW1 1DG
Phone:0208 892 0369

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