Reviews & the Law

Online Reviews

Depending on the source of the research, it is estimated that between 60 and 70 per cent of consumers trust positive online reviews. This number jumps to around 85% for negative reviews.

According to the CMA (Competition & Markets Authority), £23 billion a year of consumer spending is potentially influenced by online reviews. So it’s no surprise that the processes involved have come under scrutiny by the CMA.

Areas of concern for the CMA include the practice of hiring reviewers, fake reviews and cherry picked reviews. Such reviews may breach the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) and the UK Advertising Codes.

In response to these concerns, the CMA created two short “60-second summaries” of what they consider businesses should do to help them to comply with their legal obligations.

In brief, “If the way you publish, present or manage reviews might mislead customers, you may be breaking the law.”

AIM keeps a close eye on its review system, to ensure reviews are genuine. We have both automated and manual systems in place to check every review posted.


Forth Road Bridge – Driver Hours

A temporary relaxation of enforcement of EU Drivers’ Hours Rules is currently in place in relation to restrictions on the Forth Road Bridge.

“This temporary relaxation applies from 00:01 on Tuesday 12 January 2016 and ends at 23:59 on Monday 15 February 2016.

This relaxation will apply to:

  • Drivers of goods vehicles weighing over 7.5 tonnes who would have used the Forth Road Bridge for the purpose of long distance movements involving journeys through and beyond Fife and the Lothians; and
  • Drivers and operators of goods vehicles weighing over 7.5 tonnes with bases either side of the Forth Road Bridge within the recognised diversion route of the A985, M876, M9 and M90.

The Department reserves the right to withdraw the relaxation earlier if circumstances change.

Important Note:

For the drivers to whom this relaxation applies, the EU drivers’ hours rules will be temporarily relaxed as follows:

  • Replacement of the EU daily driving limit of 9 hours with one of 11 hours;
  • Replacing the weekly driving limit from 56 hours to 60 hours and the fortnightly driving limit from 90 hours to 110 hours.

The requirement to take a 45 minute break after 4½ hours driving will remain and will be rigorously enforced.

The requirement to take a minimum daily rest of 11 hours (which can be reduced to 9 hours three times a week) will remain and will also be rigorously enforced.

The full notification is available here…

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The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Phone:0208 892 0369


COVID-19 Statement

Although there is no rule to prevent them from doing so, not all removals businesses are working during the Coronavirus measures advised by the Government.

Those that are working have been provided with clear guidelines by the Government and supported by AIM, with safe working procedures, specific documents and frequent information updates.

Removals firms

Removal firms are able to operate and should follow the latest government guidance on safer working. Where moves are carried out, social distancing should be followed.
Companies should ensure employees understand how to operate safely and communicate this to customers.

  • Removers should contact the household in advance to check that no member of the household is showing symptoms of coronavirus or self-isolating. If they are, works should be delayed.
  • They should also encourage households to ensure all internal doors are open and surfaces and possessions have been cleaned with household cleaning products prior to them entering the property.
  • No work should be carried out by a person who has coronavirus symptoms, however mild.
  • Removers should wash their hands on entering the property using separate towels of paper towels which need to be washed or disposed of safely after use.
  • Removers should seek to minimise contact with homeowners and remain 2 metres apart from householders at all times.
  • Removers should implement a buddy system and ensure that the same people work together when moving bulky items and furniture.
  • Removers should bring their own refreshments but you should ensure they have access to hand washing facilities, using separate towels or paper towels if possible,
    which should be washed or disposed of safely afterwards.