The Value of Membership Logos

At AIM we offer far more to our members than just the logo, but that implies the logo itself is not a valuable asset. This is not the case – particularly when the logo is displayed on a website.

Removals customers will usually do some research on the companies that they invite to quote for their move. More often than not, this entails searching for reviews and looking at the company’s websites. Although the reviews can be highly influential, the content of the company’s websites also plays a major part in influencing the customers’ decisions.

With few (if any) exceptions, all the removals websites will state that the mover offers a friendly and professional service, with many websites displaying snippets of customer feedback. This has become a standard template, not just in the removals industry, but in many other service industries.

The information the potential customer receives is almost identical across the range of websites they viewed.

So, in order to get the customer’s attention, (and ultimately – their custom) the website needs to offer a more compelling reason to click the “Request a Quote” button. This is where the AIM logo comes into play.

When displayed and linked to the Member’s profile page, the AIM logo directs the potential customer to additional information that can help them to make a decision. This can make the decision a lot easier. Does the customer use Mover A, who provides a friendly and professional service, or Mover B, who provides a friendly, professional service, works to a Code of Practice and is a member of a trade association that inspects them every year?

If you were in the customer’s position, which would you choose?

As we have said many times in the past, no-one will call you to say they don’t want you to quote for their move because you are not a member of a trade association. You have no way of knowing how much potential business you have lost.

Having the ability to display the AIM logo on your website is just one of the benefits of being an AIM member. If you want to know what else AIM can do for you, give us a call.

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Address:

The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Twickenham,
TW1 1DG
Phone:0208 892 0369

Newsletter

COVID 19 Statement

The partial lock-down in the UK has led to many movers wondering if they are required to temporarily shut down their business.

Before you make a decision, please consider the following.

The lock-down is aimed primarily at non-essential retail and leisure in an attempt to slow the spread of the virus.

Transport and freight are considered essential.

See https://www.gov.uk/government/publications/covid-19-guidance-on-freight-transport/covid-19-advice-for-the-freight-transport-industry

If you choose to continue working, there are a few steps you can take to reduce the risk of spreading the virus.

Follow the guidelines issued by the Government and instruct your staff to do likewise.

https://www.gov.uk/coronavirus

For domestic removals, clean all door handles and handrails, etc at both premises with an appropriate sanitiser.
Frequently clean all equipment (including vehicle cab interiors) with soap and water or a sanitiser.
Only send the minimum number of staff required (usually 2) to complete the job.
Request from the customer that they ask family and friends to stay away during the move.
Ask the customer to keep their distance during the move.
Don’t do home-visit surveys. Conduct surveys over the phone or by video call.

AIM believes that you should avoid all unnecessary work, but carry out essential work if possible.

AIM can’t and won’t tell you whether you should close your business. That is your decision.