The Value of Membership Logos

At AIM we offer far more to our members than just the logo, but that implies the logo itself is not a valuable asset. This is not the case – particularly when the logo is displayed on a website.

Removals customers will usually do some research on the companies that they invite to quote for their move. More often than not, this entails searching for reviews and looking at the company’s websites. Although the reviews can be highly influential, the content of the company’s websites also plays a major part in influencing the customers’ decisions.

With few (if any) exceptions, all the removals websites will state that the mover offers a friendly and professional service, with many websites displaying snippets of customer feedback. This has become a standard template, not just in the removals industry, but in many other service industries.

The information the potential customer receives is almost identical across the range of websites they viewed.

So, in order to get the customer’s attention, (and ultimately – their custom) the website needs to offer a more compelling reason to click the “Request a Quote” button. This is where the AIM logo comes into play.

When displayed and linked to the Member’s profile page, the AIM logo directs the potential customer to additional information that can help them to make a decision. This can make the decision a lot easier. Does the customer use Mover A, who provides a friendly and professional service, or Mover B, who provides a friendly, professional service, works to a Code of Practice and is a member of a trade association that inspects them every year?

If you were in the customer’s position, which would you choose?

As we have said many times in the past, no-one will call you to say they don’t want you to quote for their move because you are not a member of a trade association. You have no way of knowing how much potential business you have lost.

Having the ability to display the AIM logo on your website is just one of the benefits of being an AIM member. If you want to know what else AIM can do for you, give us a call.

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Address:

The Association Of Independent Movers
Unit 4, Skills Centre,
Twickenham Trading Estate,
Rugby Road,
Twickenham,
TW1 1DG
Phone:0208 892 0369

Newsletter

COVID-19 Statement

Although there is no rule to prevent them from doing so, not all removals businesses are working during the Coronavirus measures advised by the Government.

Those that are working have been provided with clear guidelines by the Government and supported by AIM, with safe working procedures, specific documents and frequent information updates.

Removals firms

Removal firms are able to operate and should follow the latest government guidance on safer working. Where moves are carried out, social distancing should be followed.
Companies should ensure employees understand how to operate safely and communicate this to customers.

  • Removers should contact the household in advance to check that no member of the household is showing symptoms of coronavirus or self-isolating. If they are, works should be delayed.
  • They should also encourage households to ensure all internal doors are open and surfaces and possessions have been cleaned with household cleaning products prior to them entering the property.
  • No work should be carried out by a person who has coronavirus symptoms, however mild.
  • Removers should wash their hands on entering the property using separate towels of paper towels which need to be washed or disposed of safely after use.
  • Removers should seek to minimise contact with homeowners and remain 2 metres apart from householders at all times.
  • Removers should implement a buddy system and ensure that the same people work together when moving bulky items and furniture.
  • Removers should bring their own refreshments but you should ensure they have access to hand washing facilities, using separate towels or paper towels if possible,
    which should be washed or disposed of safely afterwards.

https://www.gov.uk/guidance/government-advice-on-home-moving-during-the-coronavirus-covid-19-outbreak